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Why Web Development Matters

Many believe that creating a website is as simple as selecting a template and populating it with information about your products or services. In reality, there is much more to building an effective website and those that ignore these details will find themselves with a site that doesn’t perform or meet their goals.


Full Website Development

From the structure of your pages to the navigation across your site, our team of web designers is responsible for the complete build down to the very last pixel. Experts in nearly every CMS and e-commerce platform, we can work with whatever you currently have in place.

UI/UX Design

A website cannot be an effective marketing asset if your customers can’t find what they are looking for or navigate it with ease. Our team of design experts will evaluate your site to ensure that the design isn’t impeding your ability to reach your goals.

Routine Maintenance

A crucial part of building an outstanding website is maintaining those developments as you move forward. But this can be a time-consuming task. Our team will continue to monitor the performance of your site and make adjustments as needed so it is always optimal.



 Discovery & Planning 

We begin by sitting down with you and your team to evaluate the state of your current site, your goals, and what needs to be done. At this point, we determine what the structure and overall aesthetic of your new site will be. Developing a plan helps us be more efficient moving forward.

 Implementation & Design 

Our team begins implementing the planned changes to your site & incorporating the new design. This is where the magic happens. As we progress through this stage, we maintain complete transparency and collaboration to ensure the best results. For your service, we always provide the best to the best.

 Delivery & Results 

Recent changes to the site are pushed live & turn your website into a money-making machine! Our team will continue to monitor the performance of your site and make adjustments as needed to keep seeing optimal results. As we progress through this stage, we maintain complete transparency to ensure the best results.

Important Factors We Consider During Website Development

Site Speed

Most website visitors will abandon a page if it takes longer than 2-3 seconds to load. This is why assessing your site speed is one of the first and most critical things our team will address.


Conversion Rate

A website is useless if it is not accomplishing the goals you need it to. Our team will evaluate the conversion rate of your site and plan improvements to remove obstacles from the goal completion process.



Choosing the framework on which to build your website is an important decision that will impact any future web development efforts. Our team is well-versed in every option available.


Structure & Navigation

Ensuring that information on your website can easily be found by visitors is crucial in minimizing page exits. We will review the structure and navigation of your site to eliminate unnecessary clicks.


UI and UX

Focusing on the design and experience your site provides to visitors is one of the last steps in our audit. We will evaluate the current state of your site and make recommendations for impactful improvements.


Competitive Analysis

Finally, our team will review the websites of your competitors and determine where your site can stand out. We will work to highlight the unique features of your product or service to help draw your target audience.



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Are you looking for WinkelBD is a creative agency built with one purpose: to help you define your brand.

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